Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
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45.14 Secondary Verbal Behavior and Mands and Tacts

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The preceding examples of how ongoing verbal behavior can control subsequent verbal responses are really no different than the same verbal responses controlled by stimuli that are the response-products of someone else’s verbal behavior. However, the remaining verbal relationships, the mand and the tact, are somewhat more interesting because they are not controlled by a form of prior verbal stimulus. Certain tact and mand relationships are dependent upon the speaker’s ongoing verbal behavior and their analysis is a bit more complex.

The listener benefits

Controlling variable is a prior non-verbal stimulus

The speaker benefits

Controlling variable is a prior establishing operation

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