Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
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20.11 Places and Audience Control

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Things other than listeners can also come to exert audience control. Places such as churches and libraries may act as “negative” audiences because they have been the occasion upon which many forms of verbal behaviors have been followed by punishment.

A crowded library with desks.
“Shhhhhhhh….”

Audience

A type of controlling variable with the following features:

The audience is usually a listener in the presence of whom verbal behavior is typically reinforced

It controls a group of response forms

Whether or not the listener provides reinforcement for the current response

The size or specific nature of the response forms controlled

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