Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
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20.5 The Audience Controls Large Groups of Responses

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Compared to the other types of controlling variables we have examined, the audience controls a large group of responses rather than a specific response form. This is because the same audience may be present in a wide variety of situations in which virtually all of the other types of controlling variables are also present.

Audience

A type of controlling variable with the following features:

The audience is usually a listener in the presence of whom verbal behavior is typically reinforced

It controls a group of response forms

Whether or not the listener provides reinforcement for the current response

The size or specific nature of the response forms controlled

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