Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
Text of An Introduction to Verbal Behavior © 1978-2024 Norman Peterson, Ph.D. Graphics and other media elements of An Introduction to Verbal Behavior is © 2010-2024 FoxyLearning LLC and distributed under CC BY-NC-SA
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20.12 Listeners and Audience Control
Listeners can have the same type of effect…we tend not to say certain things in the presence of listeners who have punished similar responses in the past, or who are similar to listeners who have punished certain types of verbal behavior in the past.
Audience
A type of controlling variable with the following features:
The audience is usually a listener in the presence of whom verbal behavior is typically reinforced
It controls a group of response forms
Whether or not the listener provides reinforcement for the current response
The size or specific nature of the response forms controlled
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