Research article on behavior analysis jargon.

Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People | 1 BCBA CEU

Name: Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People | 1 BCBA CEU
SKU: critchfield2017
Price: 9.99 USD
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Rating: 5.0 (3 reviews)

Thomas Critchfield, Karla Doepke, L. Kimberly Epting, Amel Becirevic, Derek Reed, Daniel Fienup, Jamie Kremsreiter, & Cheryl Ecott

(3 customer reviews)

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BCBA CEUs: 1 CEU

Read the following article and pass a 5-question quiz on it:

Critchfield, T. S., Doepke, K. J., Epting, L. K., Becirevic, A., Reed, D. D., Fienup, D. M., Kremsreiter, J. L., & Ecott, C. L. (2017). Normative emotional responses to behavior analysis jargon or how not to use words to win friends and influence people. Behavior Analysis in Practice, 10, 97-106.

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Description

To earn credit, you will be required to read the article and pass a 5-question quiz about it. You can retake the quiz as many times as needed, but you will not receive exactly the same questions each time.

Abstract

It has been suggested that non-experts regard the jargon of behavior analysis as abrasive, harsh, and unpleasant. If this is true, excessive reliance on jargon could interfere with the dissemination of effective services. To address this often discussed but rarely studied issue, we consulted a large, public domain list of English words that have been rated by members of the general public for the emotional reactions they evoke. Selected words that behavior analysts use as technical terms were compared to selected words that are commonly used to discuss general science, general clinical work, and behavioral assessment. There was a tendency for behavior analysis terms to register as more unpleasant than other kinds of professional terms and also as more unpleasant than English words generally. We suggest possible reasons for this finding, discuss its relevance to the challenge of deciding how to communicate with consumers who do not yet understand or value behavior analysis, and advocate for systematic research to guide the marketing of behavior analysis.

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Additional information

Format	Article Quiz
Total CEUs	1
Reading Time	46 minutes

Publication Date	May 25, 2025
Last Updated	December 8, 2025

3 reviews for Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People | 1 BCBA CEU

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Customer reviews

Karen Hall
Verified
United States (US)

Aug 20, 2026

this is always important to keep in mind so we don't alienate our clients

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Kevin Russo
Verified
United States (US)

Jul 19, 2026

Excellent overview of why ABA jargon can sometimes be a detriment if not combined with vernacular language

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Erica Zimmerman
Verified

Feb 27, 2026

The article makes sense and is straightforward

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